Below is a short actual SEO Audit for Evertz.com to illustrate important points on easily improving a well designed website structure.
I have known Evertz Microsystems for over 20 years in the broadcasting industry, and as always well known for their service and quality products.
Summary:
A short evaluation shows that Evertz.com website is very well build and structured. It follows SEO guidelines and although the tree structure is complex it is easy to navigate with full spec sheets and valuable content. The product ordering tools are really cool and very practical. Personal note, I find that in latest design trends hero image sliders are if ever used only with fewer images. Lastly, I find that similar websites selling such products make use of more media information for retention and reduce bounce rate, so to illustrate products with more photos and how-to videos in addition to downloadable pdfs specification sheets.
Findings:
Google’s Lighthouse mobile testing results:
36/100 Performance – 96/100 Accessibility – 100/100 Best Practices – 98/100 SEO
GTMetrix desktop testing results:
Largest Contentful Paint 1.8s – Total Blocking Time 0ms – Cumulative Layout Shift 0
Minor points for improvement:
The seemingly unused 355KB evertz.throbber.black-matte.gif is listed in image files and could be removed to improve load time.
The IBC2021.jpg 157KB hero image could be optimized, as well as converting png and svg to jpg. (I wouldn’t use webp as Safari is still blocking them.)
Lastly although Google search result snippet is smart enough to grab the description from the homepage content, the site description could be defined in the meta name.
“<title>Evertz | Global Leader in Broadcast Solutions</title>
<meta name=”description” content=”No description”>”
Please connect, comment and share, as the aim here is learning, improving, and to remain constructive 🙂
EA
